Foreign market entry is important in market development. We examine entry timing/ mode, investment, advertising, location, and interactive effects. Early entrants enjoy a high market share. The type of entry and initial investment also affect performance. Even though the effect of advertising on...

Survival in a foreign market is not always the same as in the home market. This study examines interaction effects between cultural distance, country risk, entry mode, firm age, investment location and market size on firm survival. A distant culture is related to a lower survival rate but the...