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The impact of celebrity CEOs on restaurant firm performance : the moderating role of environmental dynamism
Kim, Bora; Lee, Seoki - In: Journal of business research : JBR 139 (2022), pp. 869-880
Persistent link: https://www.econbiz.de/10013194292
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The role of incubator support in new firms accumulation of resources and capabilities
Breivik-Meyer, Marit; Arntzen-Nordqvist, Marianne; … - In: Innovation: organization & management : IOM 22 (2020) 3, pp. 228-249
Persistent link: https://www.econbiz.de/10012258040
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Does celebrity spokesperson signal firm performance? : evidence from a drug scandal in China
Yao, Wenyun; Wei, Jiahui; Shen, Yongjian; Deng, Yan; … - In: Finance research letters 34 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012436519
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The economic value of celebrity endorsements : a literature review
Popescu, Gheorghe H. - In: Economics, management and financial markets 9 (2014) 4, pp. 119-124
Persistent link: https://www.econbiz.de/10011544287
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The effect of endorsers' sports results on their sponsors' performance : the shark fin effect
Nicolau, Juan Luis; Santa Maria, María Jesús - In: International journal of sport finance 19 (2024) 3, pp. 152-163
Persistent link: https://www.econbiz.de/10015046129
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The economic value of celebrity endorsements
Elberse, Anita; Verleun, Jeroen - In: Journal of advertising research 52 (2012) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
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Star CEOs : benefit or burden?
Wade, James B.; Pollock, Timothy G.; Porac, Joseph F.; … - In: Organizational dynamics : a quarterly review of … 37 (2008) 2, pp. 203-210
Persistent link: https://www.econbiz.de/10003733307
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Economic Value of Celebrity Endorsements : Tiger Woods' Impact on Sales of Nike Golf Balls
Chung, Kevin - 2013
In this paper we quantify the economic worth of celebrity endorsements by studying the sales of endorsed products. We … do so with the use of two unique data sets consisting of monthly golf ball sales and professional golfer (celebrity … effect of a celebrity is grounded in the celebrity's random performance over time.Using two different approaches, reduced …
Persistent link: https://www.econbiz.de/10013075838
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Celebrity CEO, identity threat, and impression management : impact of celebrity status on corporate social responsibility
Lee, Gilsoo; Cho, Sam Yul; Arthurs, Jonathan; Lee, Eun Kyung - In: Journal of business research : JBR 111 (2020), pp. 69-84
Persistent link: https://www.econbiz.de/10012237776
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Networking modes and performance in Israel's nonprofit organizations
Mano, Rita S. - In: Nonprofit management & leadership 24 (2013/14) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10010382639