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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Brand management
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Journal of business research : JBR
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ECONIS (ZBW)
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Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
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Marketing resources, performance, and competitive advantage : a review and future research directions
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5547-5552
Persistent link: https://www.econbiz.de/10011597350
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