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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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How specific should corporate communication be? : the role of advertising language in establishing a corporate reputation for CSR
Berens, Guido A. J. M.; Rekom, Johan van - In: Facets of corporate identity, communication, and reputation, (pp. 96-119). 2008
Persistent link: https://www.econbiz.de/10003690342
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Dimensions of corporate social responsibility and advertising practice
Wang, Alex - In: Corporate reputation review : an international journal 11 (2008) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10003945696
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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Ethics, advertising and responsibility
Quinn, Francis X. (ed.) - 1963
Persistent link: https://www.econbiz.de/10002934000
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Advertising to the end consumers by pharmaceutical companies : blessing or curse?
Goldberg, Scott - 2013
Persistent link: https://www.econbiz.de/10011293891
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Corporate Social Responsibility, Advertisement & Branding - Frauds - Ethics
Saxena, Neha - 2017
Life blood of business i.e. human resource, intellectual capital, finance, material etc. are all the resources in absence of which no commercial activity have an initiation, growth and survival. Sustenance of corporates are dependent to a larger extent on consumer response and acceptance i.e....
Persistent link: https://www.econbiz.de/10012968460
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Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26
.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying …
Persistent link: https://www.econbiz.de/10012659528
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Reinforcing purchase behaviors through CSR and ethical practices
Hayat, Khizar; Zhu, Jianjun; Ali, Sharafat - In: Marketing intelligence & planning 40 (2022) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10013172938
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Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012694623