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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505794
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The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts
Shultz, Clifford J. - In: Handbook on ethics and marketing, (pp. 188-219). 2015
Persistent link: https://www.econbiz.de/10011302059
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Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 41 (2021) 2, pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
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Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 42 (2022) 4, pp. 554-559
Persistent link: https://www.econbiz.de/10013475197