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Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
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The effect of environmental activism on the long-run market value of a company : a case study
Lewis, Robert; O'Donovan, Gary; Willett, Roger J. - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 455-476
Persistent link: https://www.econbiz.de/10011643406