This paper (in German) is an introduction into the topic of CSR from a German perspective. It provides a brief overview and introduces the different chapters in an edited volume which is a Festschrift for Professor Dr. Gerd Rainer Wagner's 65th Birthday

The first United Nations Millennium Development Goal calls for a distinct reduction of worldwide poverty. It is now widely accepted that the private sector is a crucial partner in achieving this ambitious target. Building on this insight, the ‘Bottom of the Pyramid' concept provides a...

Grundlegung -- Terminologische und konzeptionelle Grundlagen -- Vertiefung des Modells nachhaltiger Austauschrelationen -- Multinationale Unternehmen an der BoP: Reflexionen im Lichte von Corporate Citizenship -- Empirische Relevanz der behandelten Konzepte an der BoP -- Konklusion und Ausblick.

Dignity as a central aspect of human existence can be subdivided into certain fundamental rights. When approaching the ‘Base of the Pyramid’ (i.e. the segment of the world’s poor), preserving only a minimum level of these rights already proves to be difficult. Corporate responsibility is...