This study exposes relevant tensions between deep-tech startups' sound technological solutions, confronted with lack of marketing skills to communicate their unique value proposition for targeted customers. Incorporating technological foresight as an essential component of strategic foresight,...

Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm...