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Eine Quelle von Wettbewerbsvorteile ist die Problemlösungsgeschwindigkeit, da diese die Fähigkeit fördert, innovative Produkte in immer kürzeren Zeitspannen zu entwickeln. Effectuation als Logik unternehmerischen Entscheidungsverhaltens beschreibt Prinzipien, anhand derer Entscheidungen in...
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specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong … appropriabilty regime the optimal strategy is to license the innovation to an incumbent product firm. This paper argues by contrast … commercialize alone or to pursue a hybrid arrangement (called co-promotion) whereby it licenses the innovation but retains the …
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that being a generalist does not seem to be important in this regard. Finally, we find that innovation positively moderates …
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