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With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....
Persistent link: https://www.econbiz.de/10014507346
This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...
Persistent link: https://www.econbiz.de/10012978432
Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage. To the completion of this target, various digital...
Persistent link: https://www.econbiz.de/10014295446
The purpose of this paper was to continue the discussion on the representation of resources as a part of the business model concept. Recently, a business model concept has been proposed to support managing the exploitation of business opportunities. Such exploitation generates a need to select...
Persistent link: https://www.econbiz.de/10012768411
Research on strategy in new ventures has increasingly drawn upon resource-based theory, and thus has emphasized intangible factors that confer sustainable competitive advantage. These include dynamic and combinative capabilities, networks, routines, and knowledge as resources of new ventures....
Persistent link: https://www.econbiz.de/10012943898
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Academic entrepreneurial opportunities are a key factor in the development of new spin-offs. This study examines the relationship between academic entrepreneurial opportunities perceived by academics and these academics’ entrepreneurial self-efficacy (ESE) to determine which dimensions of ESE...
Persistent link: https://www.econbiz.de/10012596276
Die Unternehmensdatenbank der Weltbank stellt Indikatoren bereit, anhand derer sich unternehmensbezogene Regulierungen von mehr als 130 Ländern vergleichen lassen, unter anderem auch Daten und Informationen zur Gründung von Unternehmen. Danach können kleine und mittelgroße Unternehmen in...
Persistent link: https://www.econbiz.de/10011692179