Part I. Fashion rising -- The birth of fashion entrepreneurship (1845-1895) -- Fashion, art, and beauty (1895-1914) -- Part II. Fashion diffusion -- Fashion amid war and depression (1914-1945) -- The golden age of haute couture (1945-1959) -- The changing face of the fashion business (1960s...

This article examines the relevance of the two main theories used to understand business format franchising - resource scarcity theory and agency theory - for social venture franchising through an in-depth case study of one of the United Kingdom's first and most high-profile social franchises....