Most theories of competitive advantage seek to explain rent capture at the firm level but ignore which internal stakeholders will appropriate this rent. For example, IO economics focuses on market structure and the resource-based view focuses on unique firm-level capabilities that rivals cannot...

Purpose: This study aims to analyze the effect of entrepreneurial orientation and dynamic capabilities on the innovativeness product advantage, the influence of entrepreneurial orientation and dynamic capabilities on the business performance of the creative industry, and the effect of...