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New venture branding : brand orientation, brand elements and growth

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Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts

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Brand, organizational identity and reputation in SMEs : an overview

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the elements of brand, organizational identity and reputation in the context of SME. The theme that links t … brand, organizational identity and reputation occupy in competitive markets loaded with meanings, and the symbols in which …

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Maximizing the social media potential for small businesses and startups : a conceptual study

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Discount venture brands : self-congruity and perceived value-for-money?

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Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis

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Strategic investments in entrepreneurial brand ventures by large incumbents

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