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[enter Abstract Body]An idea can transform to magic or dust, centering on the talent that rubs against it- cofounder of Dane Doyle Bernbach, Bill Bernbach. Creativity and Innovation have become the essential skills towards attaining success in a developed Nations. The essence for creative...
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Purpose – Marginalization of women in STEM sectors is a widely discussed trend that has percolated into the corporate …, inferences were drawn as to how these may be affecting the growth of women in the sectors.Research limitations/implications – The … thoughtful research on women’s entrepreneurship. The Lucite ceiling phenomenon is a more aggravated version of the “glass ceiling …
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In the current era of globalization and competitive edge, the survival of newly established ventures has become a big challenge. Numerous studies have been carried out to discover factors that are essential for newly initiated ventures but the results are still fragmented. This study focuses on...
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South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...
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