This study investigates the challenges and motivations for women entrepreneurs in the service sector of Pakistan. Women … in the business world, the percentage of women in Pakistan who start their businesses is extremely low. Nevertheless … ventures in Pakistan. The findings uncovered many significant themes that centered on two different dimensions, motivations and …

entrepreneurial motivation between intention and behaviour (action) to enhance predictability of TPB on senior level engineering … students in Pakistan. Survey conducted with 448 engineering students from four major engineering institutions for data …. Entrepreneurial motivation significantly effects intention-behaviour link in TPB which is novel finding in extension of TPB. This is …