The study examines the effect of corporate entrepreneurship (CE) as measured by innova-tion, risk taking, proactiveness … enhance non-financial performance, service firm managers should focus on innovation, risk taking, corporate venturing and … account for 56% variation in service firm's performance (Adj R-squared =0.5604). The findings further suggest that innovation …

this relationship is mediated through exploratory and exploitative innovation and moderated by strategic flexibility. Using … orientation has a greater impact on startup performance than network orientation. Exploratory innovation has a mediating effect on … network orientation and startup performance. Exploitative innovation has a mediating effect on entrepreneurial orientation …