Chapter 1: Introduction -- Chapter 2: Simple rules for recognizing opportunities -- Chapter 3: Simple rules for market selection and entry -- Chapter 4. Simple rules for entrepreneurial decision-making -- Chapter 5: Simple rules for developing plans and strategies -- Chapter 6: Simple Rules for...

Diverse and complex challenges in new venture formation demand rare and exceptional entrepreneurial acumen, particularly in technology-driven environments where disrupted markets amplify the factors and magnitude of uncertainty and risk. The successful technology entrepreneur (term of art for...