1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...

This study examines the application of design led co-creation practices in new product development by startups at incubators. In recent times, organizations, globally, big or small, established or emerging are adopting design thinking methodology to harness the creative and innovative capability...