Employer Branding -- Planung und Stelleneröffnung -- Suche von Mitarbeitern im Recruitingprozess -- Der Recruitingprozess per se -- Auswahl der richtigen Mitarbeiter -- Einstellungsfehler vermeiden -- Vertragsangebote -- Absagen -- Onboarding -- Retentionmanagement -- Führung und Motive der...

Although attracting talented personnel is one of the biggest challenges for start-ups, little is known about how nascent ventures can successfully build an employer brand. This study investigates which distinctive job attributes start-ups can use for their employer branding. We identify the...