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Tokle, Robert John - 1986

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Dinlersoz, Emin Murat; Yorukoglu, Mehmet - In: The American economic review 102 (2012) 2, pp. 884-913

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Silk, Alvin J.; King, Charles - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 166-193

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Stuhlfaut, Mark W. - In: The journal of media economics 18 (2005) 1, pp. 21-33

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Ornstein, Stanley I. - 1977

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Esposito, Frances F. - In: Review of industrial organization : RIO 5 (1990) 1, pp. 53-80

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Tokle, Robert John - In: Studies in economic analysis 13 (1990) 1, pp. 56-72

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