Chapter Introduction: creating a social movement -- chapter 1 Making a difference -- chapter 2 Building a different future: an emerging corporate responsibility infrastructure -- chapter 3 Early inklings: social pioneering for responsible investing -- chapter 4 Emerging accountability structures...

Tells the stories of 23 social and institutional entrepreneurs who have been instrumental in developing corporate responsibility. This book offers a history and an analysis of how CSR has emerged as a key business issue, why it has evolved so quickly, and the visions of its thought leaders.