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Incorporating the creative subject : branding outside-in through identity incentives
Endrissat, Nada
;
Kärreman, Dan
;
Noppeney, Claus
- In:
Human relations
70
(
2017
)
4
,
pp. 488-515
Persistent link: https://www.econbiz.de/10011650358
Saved in:
2
Special issue: cultural entrepreneurship
Tokarski, Kim Oliver
(
ed.
);
Endrissat, Nada
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011846106
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