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~subject:"Unternehmenskultur"
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Worried about strategy implementation? : don’t overlook marketing's role
Slater, Stanley F.
;
Olson, Eric M.
;
Hult, G. Tomas M.
- In:
Business horizons
53
(
2010
)
5
,
pp. 469-479
Persistent link: https://www.econbiz.de/10008655749
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Business strategy, marketing organization culture, and performance
Slater, Stanley F.
;
Olson, Eric M.
;
Finnegan, Carol
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009305527
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