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~subject:"Unternehmenskultur"
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Unternehmenskultur
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International studies of management and organization
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Italian journal of marketing : ITJM
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Achieving cultural relevance in technomediated platforms : instant cultural branding and controversial clicktivism
Biraghi, Silvia
;
Gambetti, Rossella Chiara
;
Beccanulli, …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 163-187
Persistent link: https://www.econbiz.de/10012305780
Saved in:
2
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
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