Organizational integration between intra- and inter-organizational subsystems is an important factor of operational coordination, innovation, and strategic effectiveness. Scholars have mainly focused on the organizational integration of three sub-systems: production/operations, marketing/sales,...

Chapter 1: Introduction: Navigating the Strategy and Change Interface Successfully -- Section 1: The Strategy Process -- Chapter 2: Introduction: The Strategy Process -- Chapter 3: A social context view of strategic cognition: Strategists are highly emotional and interactive Homo sapiens! --...

Successfully developing a new product, service, or production process for commercial purposes involves complex and dynamic changes, and therefore requires an organizational climate that fosters innovation. In this sense, the means by which knowledge is created and exploited in the firm...