Why would an organization pursue membership in an organizational category, yet forego opportunities to subsequently promote that membership? Drawing on prior research, we develop a theoretical model that distinguishes between basic and subordinate categories and highlights how organizations may...

We summarize three perspectives on cultural entrepreneurship (CE). Originating in sociology, CE 1.0 focuses on making culture, or the processes by which high culture organizations and popular culture products are created. With roots in strategic management and organization theory, CE 2.0 focuses...