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~subject:"Unternehmensnetzwerk"
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On value and value co-creation...
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Unternehmensnetzwerk
Service-dominant logic
54
Service-Dominant Logic
51
Marketing theory
38
Marketingtheorie
37
Value creation
30
Betriebliche Wertschöpfung
29
Dienstleistung
22
Relationship marketing
20
Services
20
Beziehungsmarketing
19
Dienstleistungsmarketing
15
Services marketing
15
Customer integration
14
Kundenintegration
14
Dienstleistungssektor
12
Service industry
12
Innovation
11
Institutions
11
Marketing
10
Service innovation
10
Dienstleistungsinnovation
9
Institutional economics
9
Institutionenökonomik
9
Marketing management
9
Marketingmanagement
9
Theory
8
Business network
7
Innovation management
7
Innovationsmanagement
7
service-dominant logic
7
Dienstleistungsmanagement
6
Service ecosystems
6
Service management
6
Theorie
6
Value co-creation
6
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
5
New product development
5
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English
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Vargo, Stephen L.
4
Maglio, Paul P.
3
Akaka, Melissa Archpru
2
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Böhmann, Tilo
1
Lusch, Robert F.
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Nenonen, Suvi
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Siltaloppi, Jaakko
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Storbacka, Kaj
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Tanniru, Mohan
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Information systems and e-business management : ISeB
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
The journal of services marketing
1
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ECONIS (ZBW)
7
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1
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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2
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
3
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
4
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
5
Special issue on service science, management, and engineering
Maglio, Paul P.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009129674
Saved in:
6
Service, value networks and learning
Lusch, Robert F.
;
Vargo, Stephen L.
;
Tanniru, Mohan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
Saved in:
7
Triads: a review and analytical framework
Siltaloppi, Jaakko
;
Vargo, Stephen L.
- In:
Marketing theory
17
(
2017
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011825021
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