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Building a brand identity in a network of Cruise Baltic's destinations : a multi-authoring approach
Lemmetyinen, Arja; Go, Frank M. - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 519-531
Persistent link: https://www.econbiz.de/10008652671
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Destination network management : a conceptual analysis
Meriläinen, Krisi; Lemmetyinen, Arja - In: Tourism review : the official journal of the AIEST 66 (2011) 3, pp. 25-31
Persistent link: https://www.econbiz.de/10009381429
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The key capabilities required for managing tourism business networks
Lemmetyinen, Arja; Go, Frank M. - In: Tourism management : research, policies, practice 30 (2009) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10009523950
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Cooperation of small enterprises in a web-based tourism network : case of the Old Mail Road in Finland, Åland and Sweden
Lemmetyinen, Arja; Suomi, Reima - In: Marketing efficiency in tourism : coping with volatile …, (pp. 119-129). 2006
Persistent link: https://www.econbiz.de/10003396393
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Integrated marketing efficiency through co-innovation process : tools for managing the destination marketing organization
Lemmetyinen, Arja; Go, Frank M.; Brooker, Ed - In: Marketing efficiency in tourism : coping with volatile …, (pp. 173-182). 2006
Persistent link: https://www.econbiz.de/10003396424