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Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Restructuring existing value networks to diffuse sustainable innovations in food packaging

Keränen, Outi; Komulainen, Hanna; Lehtimäki, Tuula; … - In: Industrial marketing management : the international … 93 (2021), pp. 509-519

Persistent link: https://www.econbiz.de/10012501959

The value of long-term co-innovation relationships : experiential approach

Lehtimäki, Tuula; Komulainen, Hanna; Oinonen, Minna; … - In: International journal of business innovation and research 16 (2018) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10011955795

Orchestrating in the entrepreneurial ecosystem : orchestrator roles and role-specific capabilities in the regional health technology ecosystem

Tabas, Abdollah Mohammadparast; Nätti, Satu; … - In: The journal of business & industrial marketing 38 (2023) 1, pp. 223-234

Persistent link: https://www.econbiz.de/10013539059

Typology and dynamics of actors' roles and positions within entrepreneurial ecosystems : an exploratory study

Tabas, Abdollah Mohammadparast; Komulainen, Hanna; … - In: Small enterprise research 30 (2023) 1, pp. 71-88

Persistent link: https://www.econbiz.de/10014280848