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From internal resources to collective opportunities

Mainela, Tuija - In: Journal of business research : JBR 65 (2012) 2, pp. 230-231

Persistent link: https://www.econbiz.de/10009506324

Networks and social relationships in organizing international joint ventures : analysis of the network dynamics of a Nordic-Polish joint venture

Mainela, Tuija - 2002

Persistent link: https://www.econbiz.de/10001674917

Restructuring existing value networks to diffuse sustainable innovations in food packaging

Keränen, Outi; Komulainen, Hanna; Lehtimäki, Tuula; … - In: Industrial marketing management : the international … 93 (2021), pp. 509-519

Persistent link: https://www.econbiz.de/10012501959

Embeddedness and networking as drivers in developing an international joint venture

Mainela, Tuija; Puhakka, Vesa - In: Scandinavian journal of management 24 (2008) 1, pp. 17-32

Persistent link: https://www.econbiz.de/10003690115

Roles for managing in mobile service development nets

Heikkinen, Marko T.; Mainela, Tuija; Still, Johanna; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 909-925

Persistent link: https://www.econbiz.de/10003532844

The development of a high-tech international new venture as a process of acting : a study of the lifespan of a venture in software business

Mainela, Tuija; Pernu, Elina; Puhakka, Vesa - In: Journal of small business and enterprise development 18 (2011) 3, pp. 430-456

Persistent link: https://www.econbiz.de/10009311772

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Organizing MNC internal networks to manage global customers : strategies of political compromising

Pernu, Elina; Mainela, Tuija; Puhakka, Vesa - In: Orchestration of the global network organization, (pp. 349-376). 2014

Persistent link: https://www.econbiz.de/10010384333

Formation of strategic networks under high uncertainty of a megaproject

Jussila, Anssi; Mainela, Tuija; Nätti, Satu - In: The journal of business & industrial marketing 31 (2016) 5, pp. 575-586

Persistent link: https://www.econbiz.de/10011564181

Mobilizing crisis management networks : entrepreneurial behavior in turbulent contexts

Hermes, Jan W. S.; Mainela, Tuija - In: Industrial marketing management : the international … 43 (2014) 6, pp. 967-976

Persistent link: https://www.econbiz.de/10010410612