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"Ein Lehrbuch, das die triviale Managementliteratur in den Schatten stellt." FAZ Unternehmungspolitik - Management at …
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"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such...
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