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~subject:"Unternehmenspublizität"
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Unternehmenspublizität
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Konsumentenverhalten
9,487
Public relations
9,348
Brand management
7,808
Markenführung
7,749
Werbewirkung
4,666
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Corporate disclosure
1,537
Communication
1,434
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
Designation of origin
907
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Online availability
All
Undetermined
695
Free
462
Type of publication
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Article
1,074
Book / Working Paper
464
Type of publication (narrower categories)
All
Article in journal
1,046
Aufsatz in Zeitschrift
1,046
Graue Literatur
78
Non-commercial literature
78
Working Paper
65
Arbeitspapier
64
Hochschulschrift
35
Aufsatz im Buch
27
Book section
27
Thesis
21
Conference paper
10
Konferenzbeitrag
10
Bibliografie enthalten
8
Bibliography included
8
Collection of articles of several authors
5
Sammelwerk
5
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
3
Konferenzschrift
2
Case study
1
Conference proceedings
1
Fallstudie
1
Handbook
1
Handbuch
1
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Language
All
English
1,499
German
41
French
1
Author
All
Hussainey, Khaled
17
Bertomeu, Jeremy
9
Taylor, Daniel J.
8
Asay, H. Scott
7
Cho, Charles H.
7
Patten, Dennis M.
7
Rennekamp, Kristina M.
7
Tsang, Albert
7
Aggarwal, Kirti
6
Elliott, W. Brooke
6
García-Sánchez, Isabel-María
6
Kraus, Mathias
6
Leippold, Markus
6
Libby, Robert
6
Aghamolla, Cyrus
5
Allee, Kristian D.
5
Arya, Anil
5
Bingler, Julia Anna
5
Bushee, Brian J.
5
Casi-Eberhard, Elisa
5
DeAngelis, Matthew D.
5
Gesche, Tobias
5
Koonce, Lisa
5
Luca, Michael
5
Menon, Rahul
5
Michelon, Giovanna
5
Raimo, Nicola
5
Seregni, Carol
5
Thewissen, James
5
Vitolla, Filippo
5
Webersinke, Nicolas
5
Albitar, Khaldoon
4
Aman, Hiroyuki
4
Arena, Claudia
4
Banerjee, Snehal
4
Blankespoor, Elizabeth
4
Chang, Millicent
4
Coluccia, Daniela
4
Dumay, John
4
Elshandidy, Tamer
4
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Institution
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National Bureau of Economic Research
2
Basel Committee on Banking Supervision
1
European Accounting Study Group
1
Great Britain / Commission on Industrial Relations
1
Institute for Research in the Behavioral, Economic, and Management Sciences
1
International Association for the Study of Insurance Economics
1
Krannert Graduate School of Management
1
Universität Mannheim
1
World Bank
1
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Published in...
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The accounting review : a publication of the American Accounting Association
58
Journal of accounting & economics
28
Corporate social responsibility and environmental management
27
Journal of business ethics : JOBE
18
Review of accounting studies
16
Finance research letters
13
International journal of disclosure and governance
13
Journal of accounting and public policy
13
Journal of applied accounting research
13
Journal of business research : JBR
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Accounting, auditing & accountability journal
12
Journal of financial reporting & accounting : JFRA
12
Business strategy and the environment
11
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
10
Accounting horizons : a quarterly publication of the American Accounting Association
10
International journal of advertising : the review of marketing communications
10
Review of quantitative finance and accounting
10
The British accounting review : the journal of the British Accounting Association
10
Cogent business & management
9
Economics letters
9
International review of financial analysis
9
Journal of economic theory
9
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
9
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
8
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
8
Advances in accounting : a research annual
8
International journal of managerial and financial accounting
8
Journal of accounting research
8
Games and economic behavior
7
International journal of accounting, auditing and performance evaluation : IJAAPE
7
Journal of economic behavior & organization : JEBO
7
Journal of management & governance
7
Meditari accountancy research
7
Accounting forum : advancing the interdisciplinary and global connection of accounting research
6
Accounting research journal
6
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
6
Journal of accounting & management information systems : JAMIS
6
Journal of business ethics : JBE
6
Journal of business finance & accounting : JBFA
6
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ECONIS (ZBW)
1,537
EconStor
1
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1
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
2
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
3
Persuasion contest : disclosing own and rival information
Iyer, Ganesh
;
Singh, Shubhranshu
- In:
Marketing science
41
(
2022
)
4
,
pp. 254-281
Persistent link: https://www.econbiz.de/10013363970
Saved in:
4
3rd Chief Communication Officers Meeting 2005, hosted by AXA Group 8 - 9 December 2005 Paris
2005
Persistent link: https://www.econbiz.de/10003287967
Saved in:
5
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
6
An empirical investigation of brand resilience through disclosure of negative information : a consumer preference perspective
Almestarihi, Ra'd
;
Rundle-Thiele, Sharyn
;
Wright, Owen
; …
- In:
International journal of business excellence
13
(
2017
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10011857511
Saved in:
7
Voluntary disclosure of
advertising
expenditures
Simpson, Ana
- In:
Journal of accounting, auditing & finance
23
(
2008
)
3
,
pp. 403-436
Persistent link: https://www.econbiz.de/10003750126
Saved in:
8
The effect of influencer-product fit on
advertising
recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta
;
Iacobucci, Serena
;
Pagliaro, Stefano
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Saved in:
9
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
10
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
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