Crowley, Richard M.; Huang, Wenli; Lu, Hai - 2018 - This Draft: March 18, 2018
Using a machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms time financial tweets around earnings announcements, accounting filings as well as other important corporate events, and are more likely to use media (images or video)...