A practical approach for entrepreneurs and investors Entrepreneurial Finance provides readers with the fundamental knowledge to finance, start, grow, and value new ventures, without the complex finance terms and calculations. This comprehensive yet practical approach incorporates a global...

Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7....

"With the increasing interest in entrepreneurship, a wealth of new ideas and technologies, and a need for new sources of revenue, the focus of this book is to provide insights on the process, elements, and activities needed for a university to successfully create new entrepreneurial ventures....