The creative class approach (Florida, 2002b) has led to many developments. Therefore, measurement of creativity … people?) to dynamic approaches (what do the creative people?). Creativity mainly comes from talent (Florida, 2002a) but … cities, defined as privileged theaters of creativity (Hall, 1998). Hence, cities managing to convert micro or individuals …

, creativity, flexibility, reflexivity, responsiveness - precisely those qualities exemplified in the creative industries. (O … a source for new business, employment, exports and spin-off to other economic sectors (Santacana, 2006). Not only are …