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Perception research on developing brand identity for small cities
Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10012171266
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Urban image construction in Macau in the first decade after the "Handover", 1999 - 2008
Tieben, Hendrik - In: Journal of current Chinese affairs 38 (2009) 1, pp. 49-72
Persistent link: https://www.econbiz.de/10003833138
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The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
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Die neoliberale Stadt : diskursive Repräsentationen im Stadtmarketing deutscher Großstädte
Mattissek, Annika - 2008 - 1. Aufl.
analysiert dieses Buch die derzeit ablaufenden, oft als »neoliberal« bezeichneten Umbrüche in der Stadtentwicklung. Als … empirischer Gegenstand dient das Stadtmarketing, anhand dessen hegemoniale Auseinandersetzungen und diskursive …
Persistent link: https://www.econbiz.de/10003785411
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Flourishing cultural production in economic wasteland : three ways of making sense of a cultural economy in Berlin at the beginning of the twentyfirst century
Färber, Alexa - In: Creative urban milieus : historical perspectives on …, (pp. 408-428). 2008
Persistent link: https://www.econbiz.de/10003708634
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Organizing the entrepreneurial city
Beyes, Timon - In: Handbook on organisational entrepreneurship, (pp. 320-337). 2012
Persistent link: https://www.econbiz.de/10009656170
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Development and validation of a scale for measuring city image
Acharya, Alok; Rahman, Zillur - In: International journal of business excellence : IJBEX 25 (2021) 3, pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
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City brand image formation by urban heritage initiatives
Černikovaitė, Miglė; Karazijienė, Žaneta - In: Management : journal of contemporary management issues 25 (2020), pp. 29-42
Persistent link: https://www.econbiz.de/10012421919
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Connecting identity and image of city branding in Kota Tua (Old City) Jakarta
Hidayat, Rakhmat; Ismariati, Rina; Apriliandini, Yuanita - In: Inventi impact: service sector (2020) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012318646
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My city - my brand : the role of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...
Persistent link: https://www.econbiz.de/10012618833