Showing 1 - 6 of 6
Persistent link: https://www.econbiz.de/10009373183
Persistent link: https://www.econbiz.de/10011447569
Persistent link: https://www.econbiz.de/10014512290
Persistent link: https://www.econbiz.de/10003892242
Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity. This research fills this gap and points out the critical role of brand legitimacy in building destination loyalty by constructing a theoretical framework....
Persistent link: https://www.econbiz.de/10012695737
Persistent link: https://www.econbiz.de/10014285191