Wasko, Molly M.; Di Gangi, Paul M. - In: Journal of Organizational and End User Computing (JOEUC) 28 (2016) 2, pp. 53-73
Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This...