Iman, Abdul Hamid Mar; Pieng, Fu Yek; Gan, Christopher - In: International Real Estate Review 15 (2012) 1, pp. 73-105
combination of the six most important attributes that determine the purchase decision of buyers. The preference rating of the … respondents is then decomposed to yield part-worth utility for each attribute level. A regression analysis shows that the most …¡¦ expressed utility of the product purchased. By using a hold-out sample of respondents, a conjoint analysis has predicted the …
