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~subject:"Value creation"
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Brand Communities in the Axis...
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Value creation
Brand management
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Brand communities
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Beziehungsmarketing
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brand communities
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Customer integration
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Kundenintegration
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Social media
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Viral marketing
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Virales Marketing
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Brand co-creation
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Brand loyalty
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Facebook
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Brand engagement
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Brand love
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Customer satisfaction
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Kundenzufriedenheit
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social media
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Betriebliche Wertschöpfung
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Brand evaluation
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Community
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Gemeinschaft
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Luxury brands
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Markentreue
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brand loyalty
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Astafyeva, Alexandra
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Cova, Bernard
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Halliday, Sue Vaux
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Paranque, Bernard
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Sorensen, Anne
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Arts marketing : an international journal ; AM
1
Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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1
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
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2
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux
;
Astafyeva, Alexandra
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
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3
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
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