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Creating value offerings via operant resource-based capabilities

Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10003810415

Anatomy of value and value-driven processes in business organisations

O'Cass, Aron (contributor) - 2010

Persistent link: https://www.econbiz.de/10008662678

Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

Persistent link: https://www.econbiz.de/10009511986

Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation

O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084

Persistent link: https://www.econbiz.de/10009756192

Anatomy of service innovation : introduction to the special issue

O'Cass, Aron; Song, Michael; Li, Yuan - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1062

Persistent link: https://www.econbiz.de/10009756198

An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers

O'Cass, Aron; Sok, Phyra - In: Tourism management : research, policies, practice 51 (2015), pp. 186-200

Persistent link: https://www.econbiz.de/10011414944

Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation

O'Cass, Aron; Sok, Phyra - In: Journal of Business Research 66 (2013) 8, pp. 1074-1084

This study adopts the premise that innovation capability underpins a service firm's value creation ability and that management style, employee behaviors and marketing underpin its innovation capability. This study examines the role of managers and employees in the creation and delivery of...

Persistent link: https://www.econbiz.de/10010869865