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Value creation in an SME from a traditional industry : it all adds up
Marinova, Svetla Trifonova; Marinov, Marin A. - 2017
Persistent link: https://www.econbiz.de/10011597929
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Meanings and interpretation of value creation : the role of context and value chain position
Marinova, Svetla Trifonova; Marinov, Marin A. - In: New business models and institutional entrepreneurs : …, (pp. 1-19). 2018
By adopting a firm-focused perspective to value creation in order to unveil the firm-specific meanings and interpretations of value creation, the paper explores how companies with a different position in a global value chain perceive the internal and external value they create. Based on...
Persistent link: https://www.econbiz.de/10011942144
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Value co-creation in social media networks
Marinova, Svetla Trifonova; Eduardsen, Jonas; Marinov, … - In: Value in marketing : retrospective and perspective stance, (pp. 163-179). 2020
Persistent link: https://www.econbiz.de/10012151161
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Finding solutions to the challenges of internationalisation
Marinov, Marin A. (ed.); Sørensen, Olav Jull (ed.) - 2016 - 1. edition
Persistent link: https://www.econbiz.de/10011455637
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Together or alone? : value creation logics in internationalised services firms
Nowinska, Agnieszka; Marinova, Svetla Trifonova - In: Business models and firm internationalisation, (pp. 172-199). 2022
Persistent link: https://www.econbiz.de/10012872741
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Value creation in international business
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011589386
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Value creation in the internationalization of SMEs
Marinova, Svetla Trifonova; Nummela, Niina; Larimo, Jorma - 2017
Persistent link: https://www.econbiz.de/10011597900
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An MNC perspective
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011520755
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An SME perspective
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011576332
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Meanings and Interpretation of Value Creation: The Role of Context and Value Chain Position
Marinova, Svetla Trifonova; Marinov, Marin A. - 2018
By adopting a firm-focused perspective to value creation in order to unveil the firm-specific meanings and interpretations of value creation, the paper explores how companies with a different position in a global value chain perceive the internal and external value they create. Based on...
Persistent link: https://www.econbiz.de/10011866686