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~subject:"Value creation"
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Value creation
Business model
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Coordination intra-organisationnelle
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Banque de détail
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Betriebliche Wertschöpfung
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Bottom-of-the-pyramid
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Canal de distribution
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Co-creation
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Customer participation
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Customers
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Economic crisis
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Frugal innovation
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Opportunisme
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Organization
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Resource integration
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Resources
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Retail banking
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Service-Dominant logic
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Shared value
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Social value
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Supply Chain
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TIC
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Technologies de l’information et des communications
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Value proposition
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appropriation
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construction des conventions
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coordination inter organisationnelle
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distribution channels
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intra-organizational coordination
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multichannel distribution
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opportunism
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retail banking sector
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Plé, Loïc
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Angot, Jaques
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Journal of business strategy
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The journal of services marketing
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ECONIS (ZBW)
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Serving poor people in rich countries : the bottom-of-the-pyramid business model solution
Angot, Jaques
;
Plé, Loïc
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10011309576
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2
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
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