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Being social for social : a co-creation perspective

Tregua, Marco; Russo Spena, Tiziana; Casbarra, Claudia - In: Journal of service theory and practice : JSTP 25 (2015) 2, pp. 198-219

Persistent link: https://www.econbiz.de/10011297505

A digital business model : an illustrated framework from the cultural heritage business

Russo Spena, Tiziana; Tregua, Marco; D'Auria, Anna; … - In: International journal of entrepreneurial behavior & research 28 (2022) 8, pp. 2000-2023

Persistent link: https://www.econbiz.de/10013455143

Co-creating value innovation through resource integration

Mele, Cristina; Russo Spena, Tiziana; Colurcio, Maria - In: International journal of quality and service sciences 2 (2010) 1, pp. 60-78

Persistent link: https://www.econbiz.de/10003969051

Research traditions of innovation : goods-dominant logic, the resource-based approach, and service-dominant logic

Mele, Cristina; Colurcio, Maria; Russo Spena, Tiziana - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 612-642

Persistent link: https://www.econbiz.de/10010526465

"Five Co-s" in innovating : a practice-based view

Russo Spena, Tiziana; Mele, Cristina - In: Journal of service management 23 (2012) 4, pp. 527-553

Persistent link: https://www.econbiz.de/10009619536

Boundary work in value co-creation practices : the mediating role of cognitive assistants

Mele, Cristina; Russo Spena, Tiziana; Marzullo, MariaLuisa - In: Journal of service management 33 (2022) 2, pp. 342-362

Persistent link: https://www.econbiz.de/10012880729

Smart nudging : How cognitive technologies enable choice architectures for value co-creation

Mele, Cristina; Russo Spena, Tiziana; Kaartemo, Valtteri; … - In: Journal of business research : JBR 129 (2021), pp. 949-960

Persistent link: https://www.econbiz.de/10012509773

S-D Logic and CSR: the management of social capital for the value creation in SMEs

De Chiara, Alessandra - In: Journal of business market management : JBM 5 (2012) 2, pp. 137-153

This paper underlines the importance of relationships with stakeholders for co-create value, according to Service Dominant Logic and Corporate Social Responsibility approaches, and the importance of the management of social capital, in order to strengthen the relational nature of firms. Focusing...

Persistent link: https://www.econbiz.de/10009626280

Value creation as a picklock to understand business contexts

Tregua, Marco - In: International journal of business and globalisation : IJBG 24 (2020) 4, pp. 433-451

Persistent link: https://www.econbiz.de/10012224065

Value-dominant logic : organizational principles

Mahajan, Gautam; Kumar, V.; Tregua, Marco; Bruni, Roberto - In: European journal of marketing 57 (2023) 5, pp. 1245-1271

Persistent link: https://www.econbiz.de/10014252279