Hultkrantz, Lars; Lindberg, Gunnar; Andersson, Camilla - Handelshögskolan, Örebro Universitet - 2005
We report the results of a contingent valuation study of the value of a serious statistical accident (VSSA) in an urban road safety context in Sweden. To account for scale bias of responses (i.e., the insensitivity of the willingness-to-pay value to the size of the risk reduction being valued)...