Unterhaltsame Darstellung der Vorgehensweise und Erkenntnisse von Marktforschern bei der Untersuchung des Käuferverhaltens und den Konsequenzen z.B. für Präsentation, Standort etc. der Ware. (Stefan Rogge)

Children’s lives have been transformed over the past century. Family incomes haveincreased, children lead more solitary lives, attitudes to childhood have changed, newproducts have been developed and commercial pressures on children have increased.The importance of these commercial pressures...

Advertisements provide consumers with knowledge about private products, whereas political information is required to provide voters with knowledge of public issues. Modern information technologies and globalization are increasing the exposure of individuals to information. Goods advertising is...