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Consumer behavior : a managerial viewpoint
Wasson, Chester R. - 1975
Persistent link: https://www.econbiz.de/10002957963
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Consumer choice processes : search, or automatic response?
Wasson, Chester R. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 360-373
Persistent link: https://www.econbiz.de/10002957975
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Competition and human behavior
Wasson, Chester R.; Sturdivant, Frederick D.; … - 1968
Persistent link: https://www.econbiz.de/10000569251