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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Engineered to sell : European emigrés and the making of consumer capitalism
Logemann, Jan - 2019
Persistent link: https://www.econbiz.de/10014342855
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Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.; Cayla, Julien - In: Organization studies : an international … 36 (2015) 10, pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
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Processor-distributor relationship and technological change : the processed meat marketing channel in Spain
Mili, Samir - 1997
Persistent link: https://www.econbiz.de/10001328442
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Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
Gavilanes Rivadeneira, José Manuel; Flatten, Tessa; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10011848712
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Produkt- und Ladengestaltung im Seniorenmarkt : ein verhaltenswissenschaftlicher Ansatz
Meyer-Hentschel, Hanne - 1990
Persistent link: https://www.econbiz.de/10000014798
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Ad Lib : when customers create the ad
Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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The perception of quality : mapping product and service quality to consumer perceptions
Kenyon, George N.; Sen, Kabir Chandra - 2015
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the...
Persistent link: https://www.econbiz.de/10011545857
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Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
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Does minimalistic product design equate to maximum liking? : the perception of visual design complexity
Grein, Marcel - 2016
Persistent link: https://www.econbiz.de/10011670460