Devinney, Timothy Michael; Auger, Pat; Eckhardt, Giana M. - 2010
"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer …'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical …' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more …
