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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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The information content of prices : a preliminary model for estimating buyer response
Monroe, Kent B. - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B519-B532
Persistent link: https://www.econbiz.de/10002507637
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Contextual influences on subjective price perceptions
Monroe, Kent B.; Bitta, Albert J. della; Downey, Susan L. - In: Journal of business research : JBR 5 (1977) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10002507607